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Email Marketing: An Hour a Day
Jeanniey Mullen, David Daniels
ISBN: 978-0-470-38673-6
Paperback
312 pages
November 2008
US $29.99 Add to Cart

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If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.